♾️ Part 2: Building an Expert Advisory Board

You’re reading The Content Loop — a 5-min read on how B2B SaaS marketers can use original research and product-led content as a growth lever.

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This issue is Part 2 of a 4-part series I’m creating on building a realistic Expert Advisory Board—a roster of experts you can lean in on to build high-value content assets.

If you missed Issue 1, you can check it out here.

We’ve already established that content teams are stuck playing expert hot potato—frantically hunting for one perfect voice every time they need insights.

But here's what I've learned after years of building expert-led content: you're not looking for one expert, you're casting a movie.

You wouldn't cast the same actor to play every role, right? The romantic lead can't also be the villain, the comic relief, and the wise mentor. Each character brings something different to the story.

Your content works the same way.

You need different types of expert voices to tell a complete story—and today I'm breaking down the exact framework I use to "cast" every piece of content I create.

I call it the BOARD Framework.