The Content Loop

Learn how B2B SaaS brands use content as a growth lever — in less than 5 minutes each week

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♾️ Part 1: Building an Expert Advisory Board

Your SME sourcing strategy is broken

Tanaaz Khan

Content operationsContent operations

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♾️ AI ruined the notion of "expertise"

How to find SMEs who aren't faking it to make it

Tanaaz Khan

Content writingContent writing

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♾️ The red thread

How to contextualize product features in your content

Tanaaz Khan

Content strategyContent strategy

♾️ Category Entry Points (CEPs)

The framework that stops you from shouting into the void

Tanaaz Khan

Content operationsContent operations

♾️The Content Stack Debt — and how to fix it

The 30-day audit to fix AI chaos in content teams

Tanaaz Khan

Content strategyContent strategy

♾️Clay's thought leadership strategy

3 tactics from Clay’s strategy you can implement

Tanaaz Khan

Content strategyContent strategy

♾️ The groundwork your strategy needs

If you skip this step, your strategy is built on quicksand...

Tanaaz Khan

Content strategyContent strategy

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♾️ Functional vs. exquisite

3 ways I’m using AI to create better content

Tanaaz Khan

Content strategyContent strategy

♾️ Is SEO dying an excruciating death?

4 critical shifts I’m seeing right now

Tanaaz Khan

Content planningContent planning

♾️ The $40,000 research mistake

How “marketing by committee” kills content projects

Tanaaz Khan

Content strategyContent strategy

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♾️ The Punnett Square approach

How to plan product-led content using a 3x3 matrix

Tanaaz Khan

Content strategyContent strategy

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♾️ Derisk your content strategy

Why your strategy should be channel agnostic

Tanaaz Khan