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Content strategyContent strategy
♾️ AI + BOFU

♾️ AI + BOFU

Is it a realistic option?

Tanaaz Khan
Tanaaz Khan
Content strategyContent strategy
♾️ How to approach TOFU content

♾️ How to approach TOFU content

No, TOFU content is not "dead"

Tanaaz Khan
Tanaaz Khan
Content strategyContent strategy
+1+1
♾️ Product-led content ≠ Blog posts

♾️ Product-led content ≠ Blog posts

3 examples to rewire your mindset

Tanaaz Khan
Tanaaz Khan
♾️ Product-led sales

♾️ Product-led sales

Future of content, maybe?

Tanaaz Khan
Tanaaz Khan
Content strategyContent strategy
+1+1
♾️ Part 2: Building an Expert Advisory Board

♾️ Part 2: Building an Expert Advisory Board

Stop hunting for one perfect expert every time

Tanaaz Khan
Tanaaz Khan
♾️ Part 1: Building an Expert Advisory Board

♾️ Part 1: Building an Expert Advisory Board

Your SME sourcing strategy is broken

Tanaaz Khan
Tanaaz Khan
Content operationsContent operations
+2+2
♾️ AI ruined the notion of "expertise"

♾️ AI ruined the notion of "expertise"

How to find SMEs who aren't faking it to make it

Tanaaz Khan
Tanaaz Khan
Content writingContent writing
+1+1
♾️ The red thread

♾️ The red thread

How to contextualize product features in your content

Tanaaz Khan
Tanaaz Khan
Content strategyContent strategy
♾️ Category Entry Points (CEPs)

♾️ Category Entry Points (CEPs)

The framework that stops you from shouting into the void

Tanaaz Khan
Tanaaz Khan
Content operationsContent operations
♾️The Content Stack Debt — and how to fix it

♾️The Content Stack Debt — and how to fix it

The 30-day audit to fix AI chaos in content teams

Tanaaz Khan
Tanaaz Khan
Content strategyContent strategy
♾️Clay's thought leadership strategy

♾️Clay's thought leadership strategy

3 tactics from Clay’s strategy you can implement

Tanaaz Khan
Tanaaz Khan
Content strategyContent strategy
♾️ The groundwork your strategy needs

♾️ The groundwork your strategy needs

If you skip this step, your strategy is built on quicksand...

Tanaaz Khan
Tanaaz Khan
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